The MiS Inhouse Managers Network: Creative impact and profitable efficiency
21.09.2025
Creative impact and profitable efficiency
Welcome to a networking meeting with MiS Inhouse managers!
During this third meeting of the network, we discuss how to create an organization equipped to achieve both creative impact and profitable efficiency. Listen to an inspirational lecture by Tomas Bäcklund, CMO at Elite Hotels.
“If marketing doesn’t align with business goals, you’ll have a hard time explaining what benefit you’re contributing” – Tomas Bäcklund , CMO, Elite Hotels.
During the meeting, we will touch on the following and discuss in a roundtable format:
- How do we connect business with creativity?
- How do we contribute value to the business, to profitability and growth?
- How do we challenge the direction and function of the unit to ensure both impact and efficiency?
- How do we work with briefs, processes & tools?
A warm welcome from network leaders Mirja Kais & Maggie Klingenstierna
