The MiS Inhouse Managers Network: Creative impact and profitable efficiency
20.09.2025
At the second meeting of the MiS Inhouse Managers, we are hosted by Patrik Söder, Marketing Manager at SBAB. Patrik will share his extensive experience from leading brands and not least how he has managed to make housing finance fun by focusing on creative leadership.
Leadership and culture – important success factors
At the second meeting of the MiS Inhouse Managers, we are hosted by Patrik Söder, Marketing Manager at SBAB. Patrik will share his extensive experience from leading brands and not least how he has managed to make housing finance fun by focusing on creative leadership.
KEYNOTE, PATRIK SÖDER: How do you create a creative mandate at a state-owned bank?
SBAB creates award-winning communication that is different in a tightly regulated category. The marketing department consists of a team that stands for control, knowledge and creativity and has a large mandate and respect in the organization.
– Everything from identity to follow-up is carefully worked out, which has led to great confidence in our competence and implementation ability.
This meeting will take as its starting point leadership and culture and how much impact it has on business, creativity and innovation. How can we work actively with this? How can we promote good leadership and what work culture do we strive for?
During the meeting we will delve into and discuss the following:
- How do you manage an in-house agency at a company?
- What challenges do you see as the biggest obstacles in your role as in-house manager?
- What strengthens you in your role as in-house manager and what strengthens the team?
Patrik’s presentation will be interspersed with questions and reflection exercises in a roundtable format.
Warm welcome!
