Market talk: Creativity – a success factor!
22.09.2025
How to use creativity as a success factor
Welcome to webinars!
Guest: Alexia Rahm, lecturer and podcaster
Date: October 24
Time: 08.15-09.00
Location: Online (link sent after registration)
Now it’s time for the next marketing talk, and the theme is Creativity!
A topic that some may find fluffy, but we’re here to make it concrete and talk about how it can be used as a success factor in your organization.
In an era when more and more processes are being automated, creativity is emerging as our most valuable resource. To succeed in a rapidly changing world, we all need to learn to innovate – and this is where creativity plays a key role. But how can we create the conditions for creativity in our daily work? How can companies encourage more creativity, both in individuals and in teams?
In this conversation, our own Marie Thorslund interviews Alexia Rahm , who has been a leader and head of creatives at some of Stockholm’s top advertising agencies for 20 years. Alexia will guide us through the world of creativity and show us how we can grow, both as individuals and organizations, by embracing creativity.
During the conversation we will touch on:
- The importance of creativity : Why is creativity crucial to a company’s success and a better work environment?
- Conditions for creativity : What is required for both individuals and teams to flourish creatively? We’re talking about environment, culture, and leadership.
- How to become more creative : Creativity is a skill that can be trained. Learn concrete tools and exercises to increase your creativity – both at work and in your personal life.
- Common obstacles and how to overcome them : Gain insights into what often slows down creativity and how you can get past these obstacles.
A warm welcome to an inspiring webinar that puts creativity in focus!
